FIRE YOUR LARGE DIGITAL MARKETING COMPANY.
I left Vivial, Hibu, and Thryv—and you can too.
My story below, may be similar to your story....
Free digital marketing analysis...
THE MADER MARKETING STORY
I was an idiot.
THE YELLOW PAGES CONVERT INTO "DIGITAL MARKETERS" OVERNIGHT
Big-name digital marketing companies like Vivial, Thryv, Hibu, and Dex actually got their start from the old-school Yellow Pages.
Yeah, that giant phone book your parents used to flip through.
Many large digital marketing companies, such as Vivial, Thryv, Hibu, and Dex, originated from the Yellow Pages Corporation.
These companies were not designed to focus on individual small businesses, but rather emerged as a result of business changes driven by Google and shifts in local marketing.
Understanding their roots is crucial.
In the early 2000s, service businesses needed to invest a lot in Yellow Pages ads.
Yet, with Google's rise to prominence, small business owners shifted their focus to online advertising, where their customers were in the midst of searching.
The Yellow Pages companies had to adapt, creating digital versions of their directories.
They still listed small businesses alongside their competitors.
To rebrand, companies like Berry Company and Donnelley started new brands. One example is Vivial.
They retrained their Yellow Pages salespeople to become digital marketing experts overnight. But these reps lacked the time to build strong relationships with clients.
Vivial filed for Chapter 11 bankruptcy. This led to the creation of Thryv through restructuring.
The story of Mader Marketing began when I discovered the limitations of Yellow Pages advertising for my own business.
I turned to digital marketing, becoming certified in Google SEO and search.
This made it easy to create a system for small business owners.
Over the next 3 years, I became a leading local store marketing consultant.
After years of travel, I opened my marketing agency, Mader Marketing, to provide a single point of contact for small businesses' digital marketing needs.
I KNOW YOUR FRUSTRATION.
I EXPERIENCED IT.
I didn’t take the traditional path. I got my marketing degree, but clashed with bosses who resisted better ideas.
So, I stopped waiting for permission and started my own thing. My entrepreneurial journey began with a cleaning franchise.
While competitors relied on expensive Yellow Pages ads, I noticed Google was taking over. I dove into search marketing—studying, getting certified, and testing strategies with the local Chamber of Commerce.
They worked.
By 2011, I was a top local marketing consultant for franchisees. I launched Mader Marketing to help small business owners with all their digital needs.
Since 2020, we've focused on partnering with the right clients, giving business owners one trusted team so they can focus on what they do best.
WHY MADER MARKETING?
I had an idea.
The Power Of The "Ad Agency Of Record" Model
Brought To Your Small Business
You Run Your Business. We'll Run Your Digital Marketing.
In 2011, I had an idea.
The "Ad Agency of Record" model is often used by big companies like Nike and Microsoft. But it can also benefit small businesses.
This model seeks a long-term partner who knows your industry and brand well.
Before 2005, small business owners could handle ads in local publications.
But when Google took over search, everything changed.
Small businesses now need strong branding to compete online. A digital marketing agency that understands you can simplify your life.
You’ll focus on running your business, not micromanaging your marketing.
Imagine the difference it would make to you & your business to have a digital marketing agency partnering with you, understanding you, and allowing you to stop micro-managing your digital marketing, so you could go back to running your business.
WHY TRUST ME?
I’m not asking for blind trust.
Check me out first.
If you’re frustrated with your current digital marketing, let’s schedule a discovery call. Working with me means a genuine partnership.
We’ll see if we’re a good fit.
Learn more about me:
- Go to our website MaderMarketing, you'll find contains client information and testimonials.
- Ask me for an email listing my ex-Vivial/Thryv/ Hibu clients.
- A direct call or text to 513-341-1112.
I’m a small business owner too, and I invite you to reach out for a discovery call. Let’s explore how we can work together.
Who's Behind Mader Marketing?
Scott Mader at University of Dayton, Meet Parents night. (Funny looking guy on the far left is me).
MADER MARKETING CLIENTS
I have 32 agency clients from various sectors, all whom left Vivial, Thryv, or Hibu. Feel free to contact them for references.
Recent clients include ARC Electric & HVAC, Against The Grain Construction, W. Scott Russell Law Offices, and more.
TESTIMONIALS
“Working with Scott Mader and his team has been life-changing. Over time our backs were up against the wall with Vivial, as change requests were ignored, among many other things. Scott and his team took their time to listen and understand our design needs and wants. Quickly they came up with a plan outlining the time frame and deliverables. In my opinion, Scott and his team exceeded expectations by delivering a world-class site before the deadline.
You are in good hands with Scott Mader.”
”The difference between where we were with Vivial and having a full time agency, while working closely with Scott is night and day. They have enabled me to start a new company in Florida and are also managing Google Ads and now Facebook Ads! Thanks for the great work!"
I've been a customer of Mader Marketing for over 2 years and have been very satisfied. Scott created my website and is always coming up with innovative ways to market my business and improve my standing on line with his SEO strategies. He's also very customer service oriented."
Scott is great for small businesses and does an exceptional job of leading marketing efforts while business owners can focus on their core competencies. He utilizes a variety of digital marketing tools and analytics to help us focus on the keys to growing our brand/business in the local marketplace. Highly recommend!"
Being a business owner for over 40 years, it’s rare to deal with a more caring business owner then myself, not to be big headed, but confident. Scott is unbelievable and goes the extra mile He has done two websites for me. Unbelievable, thanks again, Scott.
Scott has been very efficient in making sure everything on my website runs smoothly. He then asks tons of questions about my business & strategy! Whenever there is an issue he is "johnny on the spot." I appreciate working with Scott very much.
Scott is a great business partner who understands the needs of a small business. He listens well and is flexible with the ability to develop solutions for our business issues. He is proactive staying on top of business trends and recommends actions to improve results.
Scott has been excellent to work with and really cares about each one of the clients he works with. Quick communication, always kept in the loop, and really knows his stuff. Can't recommend enough!
I was fortunate to have Scott design and build an amazing website for me. I feel one of the key things that made this a success was that he took the time to listen to my needs for my business and also getting to know me personally. For the first time I truly feel my website is represents my brand.
Thank you, Pat Grieco Founder of Exile training.
SERVICES
You’ll get a local marketing plan, a unique selling proposition, a custom website, SEO updates and more. You’ll own all creative and digital assets. Plus, you get unlimited website changes and one-on-one consulting whenever you need it.
CALL OR TEXT SCOTT AT (513) 341-1112
FREQUENTLY ASKED QUESTIONS
Transfer from current company? Yes, we’ve done it 24 times in 19 months.
Fees? Our flat monthly rate includes everything.
New website? Yes, it’s our first priority.
Contact references? Yes, we have some recent clients above, and you can visit madermarketing.com for all.
What makes you different? We help you install digital marketing tools in a way that achieves optimal results.
Services? We excel in SEO, website development, Google Services, and more.
Local marketing? We specialize in strategic plans, USP development, and more.
Click here for a free, personal digital and local marketing analysis.
A FINAL WORD.... BURN YOUR SHIPS
Hernan Cortez- Explorer. Conquered the Aztecs (we think)
In 1519, Hernan Cortez, a brave explorer, conquered the Aztecs by burning his ships. This sent a clear message to his men: fight to win, because turning back was not an option.
I had my own Cortez moment when I pulled out of all digital marketing and yellow page ads. I brought everything in-house.
This marked the start of MADER MARKETING, my unique digital marketing agency.
For two years, I built systems for my cleaning company, mastering Google Ads and SEO.
It paid off—I grew from three trucks to six and became the market leader. I sold the business and started a local marketing consultancy.
The local Small Business Administration used my consulting with the local Cincinnati Chamber of Commerce.
After some time, I assisted local franchisees across the country, collaborating with companies such as Marco's Pizza, Planet Fitness, and Buffalo Wings & Rings.
Small business owners were wasting money on big digital marketing firms. I created MADER MARKETING. It’s the only digital marketing agency designed for entrepreneurs like you.
Now, it’s your turn to break free from wasting money on big marketing companies.
Join us, and we’ll help you create a marketing message.
This message will draw in high-paying customers who keep coming back.
Ready to burn your ships?
NEXT STEPS
👉 Free Digital Marketing Review takes 4 minutes. You will see immediately how your current marketing stacks up and how to improve it. Click here.
SCHEDULE A DISCOVERY CALL
📞 Call/Text: (513) 341-1112 (Yeah, that's my actual mobile.)
📧 Email: scott@madermarketing.com
💻 mademarketing.com
We’ll chat. If it’s a fit: amazing. If not: at least you'll leave with clarity and specific ideas—no harm, no foul.
One last thing…
I run a small agency because I want it to be small. To serve each client on an individual basis, I have room for only a few more.
No scarcity gimmicks here—that’s real life.
If you’re tired of wasting time, money, and sanity on digital marketing, let’s talk soon.
Imagine one year from now…
- Your marketing is actually working.
- Clear communication and accountability.
- Less stress, more leads.
Give yourself that gift.
Together, let’s burn those ships.
